With the hard core Speed-Quake players still mostly in their pocket, 3Dfx is continuing its pursuit of casual/non-traditional gamers and expanding it to the mass market of newbies (which is where the real money is to be made in this industry). Now that we are starting to see hardware accelerated software for grannies, pre-schoolers and guide dogs, the old trick of getting fearful consumers to open their PC case to install an add-in card screams for comprehensive support. 3Dfx feels they have the answer in the form of step by step "How To" videos, full online tech support (including email!), and even new drivers that can compensate for the novice (or accident-prone) 3Dfx motorist. Yes Siree! 3Dfx is going all out to make undressing your PC a safe and happy experience.

NOTE TO 3DFX: your site already tends to be a bit pokey, please make arrangements for the enormous increase in traffic you are bound to get.

In addition to those segments of the market already mentioned, 3Dfx is exploring new territory for customers. With so many arcade and console style games being released also on PC, console game players who own a PC for net surfing and such may merit some special attention.

In the last few years, 3dfx has elaborated upon its basic technology, added features and speed, brought down costs, evangelized. According to Brian Bruning, the next generation of 3Dfx Interactive technology will be a true leap not just an add-on. New tool sets for both developers and end users to take advantage of 3Dfx's new high-end features have met with positive reactions from developers.